Corporate identity helps to distinguish and identify the objects of the company’s business (products, adverts, documentation, etc.) by some visible features, raising its popularity on the market. Recognizable corporate identity improves the efficiency of the advertising contacts with the customers, increases confidence of the partners, makes the company familiar to people, helps to form a favorable image and improves the reputation of the company.
Corporate identity in many respects defines the initial attitude of the customers to the company and its products. Having been satisfied with the quality of the company’s goods and services once, a user will have confidence in other products of this company as well. So it’s cheaper to introduce new production on the market under the same “brand”, because this type of products is associated with the already known name of the company and implies a guarantee of high-quality goods and services.
Our design will precisely express the advertising message and will solve the specific tasks. As a result, your corporate identity will be unique and easy to remember.
The main elements of corporate identity:
a logotype;
a company-style form (including in electronic format)
different types of envelopes;
a facsimile message;
a company-style folder for documents;
company-style fonts;
company-style colours;
business cards (corporate and personal);
a brand book (a brochure, which describes graphic standards and the rules of using a logotype and corporate identity in different situations).
A logotype is an original sketch, an image of a full or an abbreviated name of a company, the aim of which is to reflect the main business lines of the company, to show it to the best advantage, to make the company recognizable, easy to remember and to provide the best opportunities for its further promotion.
Types of logotypes:
text logotypes (text only);
combined logotypes (text and graphic);
graphic logotypes (reflection of the attributes of the company via graphic elements).
The impression, which a logotype makes on the clients and partners of the company, is usually caused by the effect of its semantic meaning, form and colour. Great care shall be taken when a logotype is developed for international audience.
A good logotype should be:
easy for perception;
designed in an original way;
readable when resized;
bright and distinct.
Additional elements of the corporate identity:
an advertising symbol of a company ( a certain character or a figure, associated with a company and/or expressing the essence of its business);
a prospectus;
a booklet;
a poster;
souvenir products;
packaging (casing-paper);
information leaflet;
price-list;
plastic bags;
external advertising.
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You also get a disk from us with all the necessary files, which contain the originals of the designs of separate elements of your corporate identity done by our company for you. The files are in all formats, so you can use them to produce your company-style polygraphic, advertising and souvenir products, as well as to use the elements of your corporate identity in internal documents circulation of the company and in the Internet.
Working on a web-site of the company, we transfer the concept of the corporate identity on it, taking into account all its elements from the fronts and logotypes to colour spectrum and design.
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