90% of users find new web-sites via search engines, looking as a rule through the first pages of the search results only. Web-sites that are at the top of the list users consider the leaders in the given business area. Today time is not just your money, but also the success of your company. The sooner a user will find your web-site in a search engine, the more chances you have, that he will prefer your services instead of a competitor-company. Our company provides all range of professional services to promote your web-site and ensure its top positions in search results.
Web-site promotion (optimization) is a set of actions, which provide top positions in search results and consequently raise the attendance and efficiency of your Internet-resource.
The results of web-site promotion in search engines:
increase of target audience;
growth of the number of clients (customers);
improvement of web-site positions in search engines;
improvement of the company recognition;
growth of sales.
Web-site promotion conditionally consists of two stages: a preliminary analysis and the search web-site optimization itself, which includes the following:
Formation of the Web-Site Semantic Kernel
It implies selecting of key words and word-combinations, which can be used by search engines users to find information on the subject of your web-site. We estimate the popularity of each key phrase, select synonyms, determine distinctive word-combinations and expressions (wordings). On the basis of the received data, we conclude which words should be included into the semantic kernel of your web-site. If necessary the web-site text can be altered to make the key-words repetition more frequent.
Optimization of Web-Site Pages
It implies optimal locating of key phrases in the text of the web-site, filling of the pages with new information and creating (for additional key-words) of special web-pages with advertising information.
Registration in Search Engines
It implies the web-site registration to make it known to the search engines. The way the web-site has been registered sometimes influences the positions of a web-site in search results by keywords. We’ll prepare the most optimal web-site description and will register it in all the necessary search engines.
Work with External Factors
It implies gathering information about the references to the given HTML-document from other HTML-documents, which are already indexed by the search engine; presence of key-words from the user’s query in the text of the document’s links, etc. It also implies web-site registration in free catalogues, links exchange with other web-sites on similar subjects and e-mailing of news releases. It is very difficult to achieve successful results in promotion of web-sites in search engines without paying enough attention to the external factors.
Optimization can be performed in different ways… Our company practices only “white” optimization, i.e. without using spamming methods. The spamming methods are cheaper, but they give only short-term effect. The biggest disadvantage of spamming is that your web-site will be eliminated from rating, if a search robot notices the usage of the forbidden methods. What does it mean? –You will have to buy a new domain name and create a new web-site, that implies time and financial spending.
We’ll develop a strategy of your web-site optimization that will increase its attendance and attract new clients. We’ll provide the information on the work done as a monthly report.
The scheme of our work with a Customer:
1. We carry out marketing researches, on the basis of which we find out the current positions of your web-site in search results, we also check the web-site code, its friendliness to the search engines, etc.
2. On the basis of the research we determine the final cost of the order, the time of its completion and its monthly cost. Then we sign a contract.
3. After that a Customer pays 50% of the monthly cost in advance. The rest of 50% he pays after receiving a report on the work done during the month.
The Customer can stop our partnership as soon as he is satisfied with the web-site positions in the search engines, having paid the monthly cost in full. It’s necessary to note, that after the web-site promotion has been stopped, your web-site can loose its top positions. To avoid this and not to waste the time and money spent on the web-site optimization, we offer web-site support. This service will allow to keep your web-site on the already occupied positions in the search engines. The cost of web-site support is 50% of the monthly cost of the web-site promotion.
